Making sure the projects we promote for are legitimately good for communities is just as important as making sure we only support great charities. Projects on this index do not receive any of the ad revenue we donate to charities, we just promote for them and connect them with potential supporters or customers because we appreciate the work they do. The four step process for evaluating projects before we promote for them is similar to the one used for charities, but some of it has to be more subjective given the many forms community-empowering projects can take.
1.) Status Confirmation
Because non-charities don’t have standardized documentation about their work the way charities do, it’s harder to verify that they are what they claim to be. We ask for their Articles Of Incorporation and/or anything similar that they have that helps confirm the legal form of their organization and any policies they are legally bound by. If you feel we are listing a project that isn’t doing good things for communities, please let us know what your specific thoughts are on it – we are more than open to looking into any possible mistake we may have ever made.
2.) Confirming The Organization Shares Our Mission & Pursues It In A Way We Can Condone
Just as it is with charities, this step is a judgement call, and the decision we make is open for comment or criticism. Any time we decide we aren’t going to support a project, we will publish the reasoning for why, and will ask representatives for the project to comment on that reasoning and let us know whether they can address the concerns we have. If that happens, their status on the index will change from “Not Yet Evaluated” to “Open Review” or “Private Review” depending on if we have good reason to keep the details of the review private until certain facts are confirmed. To make it simple to find our evaluation for any project on the index that is under review, we create their links the exact same way based on the name of the project as shown on either their website (if they don’t have one, we will use the name on the closest thing they have to a website – social media page, etc).
3.) Review Of IRS Tax Documentation (and/or the equivalent, if international)
Within this step, we want to compare the information on the tax returns of the organization to the way they present themselves. If the two don’t match, that’s a red flag. We look for other tax and profit details (if they are a for-profit organization) depending on the work they do, and when it comes to tax related concerns, we might not legally be able to publish the details on their evaluation page without their permission. That’s why “Private Review” is a status that might apply to some projects for a while – it doesn’t mean the organization isn’t cooperating with us, it may just means we want to be sure about the details before we speak on it in detail (that will be specified on their evaluation page).
4.) BBB Check & Research Customized To The Field
We will review any complaints on the BBB page for an organization if there is one, and will do other research that may vary based on the field of work they are in and what tools exist for getting information about them. If the status of a project on our index is changed to “Open Review” during this step or step two, we will post our concerns along with responses from the project on their evaluation page, and anyone is invited to ask questions or make recommendations.